tech

The tech & CX challenge: Playing safe doesn’t cut it any more

Over the last 10 years, businesses have changed dramatically. Gone are the days when companies decided who they communicated to, when they communicated and where they communicated.

Customers now want to do things in whatever way is easiest for them, and with this type of expectation growing, businesses are no longer calling the shots when it comes to customer wants and needs.

Do startups and small businesses really need a CTO?

Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.

However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don’t have the money to compete in a cutthroat jobs market.

What does the digital agency of the future look like?

Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.

In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.

Could Brexit be the biggest threat to London’s digital sector?

The recent Mayoral Tech Manifesto sets out proposals to continue London’s development as a digital city, and has highlighted a talent shortage as its number one concern.

Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn’t directly tackle the issue of the UK’s possible exit from the EU (a central government affair).

Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?

Can Bose create a pitch-perfect content experience?

Despite creating fantastic products and winning several Red Dot design awards in the process, BOSE isn’t often seen as a cool company.

Rarely are its designs mentioned in the same breath as Apple, or its headphones alongside young upstarts like beats.  

Despite this slight lack of street cred, Bose remains one of the strongest brands in audio, so I thought I’d check out its content to see how it fares against the competition…

Seven big industries Google could disrupt

Google is making many companies nervous. Anything bought online that involves the collection of information naturally falls into Google’s path.

Even outside of this large niche, Google is getting stuck into larger engineering projects like the self-driving car.

Let’s take a look at industries ripe for disruption by Google.