technical SEO


What is technical SEO? And why is it important?

Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.

Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.

19 technical SEO considerations you should look at today

You already know things are changing in SEO, old tactics that worked perfectly in the past before don’t work now and more of the same old blah blah blah…

Yes, we all know all that. But now what?! How do I rank my keywords? How will I make the website better? How will I get the traffic and bring leads to my website?

If you want to rank your website on ‘one word’ and ‘two word’ (highly competitive) keywords, ask yourself a simple question, “Does your website deserve to hold the top rankings?”

If you said yes, then double check all the points highlighted below and you could be missing out on something. If you said no, well don’t just sit there, read the checklist! Apply the recommendations I have laid out below…

(P.S. A handy PDF checklist of the points below and our SEO Best Practice Guide are available to download for Econsultancy subscribers!)