A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
There’s mounting evidence to suggest that heavy technology use can be damaging to mental health.
A study by Duke University found that this correlates with attention and behavioural problems in young people. Meanwhile, a 2017 survey by the Royal Society for Public Health found that young Brits believe social media channels like Facebook and Instagram have significant detrimental effects on their wellbeing.
Back in 2016, virtual reality was tipped to be the next big thing, set to offer consumers an exciting, immersive, and entirely addictive technology experience.
With high equipment costs and limited content, however, VR has remained a somewhat niche concept – adopted by gaming enthusiasts and (arguably) shunned by mainstream audiences.
Eye-tracking technology has been around for a while but is still helping brands improve products and marketing campaigns, particularly as AR technology can now bring it in-app.
The concept – which simply refers to the measurement of eye activity – presents a number of big opportunities, ranging from market research to an improved UX.
A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT).
An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points.
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I’ve found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response.
Consumers are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information.
Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.
This is the root of the need for digital transformation.
But is the talk of agile change just lip service? What is it? And what are its benefits?
Mondo has been billed as ”a bank that’s as smart as your phone. Built for your smartphone, this is banking like never before.”
The “easy-to-use’ app apparently updates your balance instantly, gives intelligent notifications and aspires to be the best bank on the planet.
Well, how could I resist?
In a recent Econsultancy report, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand.
How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)?
The union between marketing technology and advertising technology is strengthening, like it or not.
I see two major meta-trends this year that are impacting technology and how marketers are going to apply it.
I was struck by the news that Adam & Eve/DDB has dropped ‘digital’ from its job titles.
Firstly, what a perfect piece of PR. But there’s more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.
There’s a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even content marketing.
Agencies want to get back to ‘the work’.