Ted Baker

Ted Baker’s virtual store: what is the point?

The British luxury clothing retailer Ted Baker has been striving to integrate digital technology into its high street stores in increasingly innovative ways.

From mannequins communicating product information in-store via an enabled app, to motion sensor enabled LCD screens in shop windows that allow passers-by to play interactive games, Ted Baker clearly isn’t afraid of digital transformation.

10 gorgeous examples of social media creative for Twitter

Twitter is a great medium for creativity. Just ask our own social media manager Matt Owen.

One useful tactic is embedding an image, which allow brands to grab extra space in their followers’ feeds.

You won’t have failed to notice that Twitter automatically previews a small part of embedded images, but you may not have realised that some brands are much better at making the most of this opportunity than others.

I’ve previously blogged 10 brands hijacking Twitter feeds with creative preview images, and now I’m back with more useful examples.

Not all of them fit perfectly into the preview window, which is a neat way of essentially using an embedded image as a display ad, but they are all eye-catching and worthy of praise.

So, here they are then, 16 tweets that will hopefully inspire your own social efforts…