Telegraph

Euro 2016 digital campaigns: So far, so uninspiring

Another tiring maelstrom of tournament advertising is upon us.

Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.

TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.

Daily Telegraph trumps The WSJ, Times and Boston Globe in usability study

The Daily Telegraph has come out on top in a report that examined the UX of newspaper paywalls.

Also included in the survey were the Wall Street Journal, The Financial Times and The Boston Globe. 

The report follows Qubit’s website analysis framework, which looks at elements of the purchase journey, personalisation and mobile.

This involves more than 80 criteria based on both the newspaper industry specifically and general best practice for websites.

As mentioned, the Telegraph came out on top overall with 72%, followed by the WSJ (69%) and FT (66%). The Times achieved the lowest score with just 56%.

Is The Telegraph’s metered paywall a good idea?

Yesterday, the Telegraph announced the introduction of  a ‘metered paywall’ which allows visitors to read up to 20 articles before having to subscribe for more.

There are two options: a ‘web pack’ which allows access to the website and content via apps at £1.99 per month, and a ‘digital pack’ which adds tablet access and loyalty club membership at £9.99 per month. 

But can a paywall ever be a good idea for a general news site like The Telegraph though? And how will it affect the newspaper in terms of SEO and traffic to its ecommerce pages? 

The Telegraph launches iPad app #appreview

The Telegraph launched its first app for the iPad today, bringing the ‘editor’s selections’ to the device. The app will be available for download daily from 5am. 

It’s a free app, for a limited period anyway, which will be sponsored by Audi for the first 12 weeks. It’s an interesting move, and a good alternative to the paid apps from The Times and others. 

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I’ve been trying the new app out…