With brands and marketing agencies building their own, or joining
existing, online spaces to exploit a growing social media audience, child
safety should always, without doubt, be the number one priority for
those managing social media projects.
Tempero MD Dominic Sparkes worked with Econsultancy on the recently released Child Protection Best Practice Guide, which looks at the legal and ethical considerations for brands and companies operating in this area.
We asked him about the issues involved in child safety online in general, and setting up and managing online communities for children…