How big is Chinese ecommerce going to be in three to five years? McKinsey & Co. has produced a report suggesting that the market will be between US$420bn and US$650bn by 2020.
At the start of a new year analysts like to predict trends for the year ahead. When 2014 began there was a slew of predictions about the ecommerce landscape in China.
Now that it’s half way through the year I want to share with you some trends that are driving ecommerce in China. I’m going to look at how these trends have developed using some of the insights predicted by Chinese analysts.