Terence Kawaja

Has Madison Avenue been engaged in a giant deception for the last 100 years?

Media companies have long complained about losing money when they shift from traditional advertising into digital. But is that due to the inneffectiveness of the digital market or the fact that the ad market has been historically overvalued?

Terence Kawaja thinks we should stop blaming digital. Because traditional advertising has been historical overpriced. Speaking at CM Summit, the investment banker asked: “What if Madison Avenue has been one giant deception for the last 100 years?”