terms of service

The end of Instagram? New TOS go into effect Saturday

Instagram became a worldwide cultural phenomenon, mainly by being first to market with a cool idea: a photo sharing app with built in filters and a social platform for sharing.

Now its days may be numbered as the Facebook acquisition and new terms of service make it extremely uncool to the digitally hip.

We used a Twtpoll to ask how many of you will bail on the service after the changes go into effect Saturday. It was a very limited sample size, but the results are still interesting.

Do Instagram’s new TOCs highlight the thought-gap between marketers and customers?

https://assets.econsultancy.com/images/resized/0002/7129/instabanner-blog-third.pngThis month, photo-sharing app/hipster lifestyle accessory Instagram is changing its terms of service, and as expected, it’s caused the usual round of shouting and boycott threats to emanate from users.

Personally I don’t think it’s any great shock or cause for outcry, but I do think it may be indicative of a deeper problem within the marketing and advertising industries: underestimating our customers…

Why misleading your customers is a bad strategy

Cloud file storage and syncing service Dropbox is arguably one of the hottest startups in Silicon Valley. It recently hit two big milestones: 25m users, and 200m files saved each day, and appears to have a very bright future.

But it also has a bit of explaining to do following a change to its Terms of Service.