Tesco

Social stories monthly
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The best social stories and campaigns from April 2021

Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in […]

Tesco FOM

Tesco on experience and purpose during a pandemic

This year, Tesco was named as the Brand of the Year winner at the 2020 Marketing Week Masters awards. On day four of the Festival of Marketing 2020, Marketing Week editor Russell Parsons spoke with two prominent figures from the company – UK CEO Jason Tarry and group CCO Alessandra Bellini – about Tesco’s journey to recovery from 2014 to now, and its strong performance during Covid-19.

Tesco: Lessons in customer centricity

Tesco: Lessons in customer centricity

1. Introduction Tesco is one of the largest retailers in the world. Despite seeing ongoing fierce competition from discounters such as Aldi and Lidl, it is going through something of a brand renaissance. In the first quarter of 2017 alone, our sister publication Marketing Week reported that the supermarket giant boasted a 2.3% rise in […]

Black Friday landing pages analysed: AO.com to Tesco

Some retailers are making basic errors preparing their landing pages for Black Friday.

As we’ve discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.

Granted, Black Friday only truly hit the British consciousness during 2014’s elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.

Amazon muscles in on supermarkets’ search rankings

A recent study found that Tesco was the most visible supermarket website in mobile searches on Google UK. 

This may come as no surprise, since Tesco dominates the grocery market in general. What is surprising though, is how much Amazon has muscled in on this market. 

Which retailers had a good Christmas online?

It’s that time of year when retailers report on Christmas trading, so I’ve rounded up some of the key ecommerce figures.

As IMRG reports, ecommerce continued to grow, with the market worth £104bn in 2014, up 14% YOY. 

Not every retailer had a great Christmas though… 

How retailers handle site search for the most popular Christmas gifts

In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them.

When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular model ‘The Demolisher’. Will Toys R Us direct me to the correct ‘Transformers Grimlock’ toy?