TescoClothing

Tesco targets ASOS, chooses Venda for fashion venture

Tesco’s online fashion store is launching this autumn, and Venda has won the lucrative contract to become its e-commerce partner.

Tesco’s move into the world of online fashion comes after excellent recession-busting growth from the likes of ASOS, which the supermarket giant has squarely in its sights. 

Initial reports suggested that the Tesco venture would focus on the retailer’s own-brand products, but it is thought that third party brands will be introduced next year.