Tesla

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How digital is changing the automotive customer experience

In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon effect’. Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled to adapt to the complex demands of digitally-savvy consumers. The experience […]

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Four examples of automotive brands that are innovating the customer experience

Disruption is a common theme these days and while it’s hard to create a list of industries that are being disrupted the most, there’s no doubt that the auto industry is a contender.

Consumers are redefining their relationship with cars, from the way they acquire them to how they use them, and that means automakers need to rethink their roles and how they operate in the market.

Seven things companies can learn from the Tesla-New York Times dispute

Recently, the New York Times published a review of the Tesla Model S electric car.

The review, written by a well-known journalist, John Broder, was titled Stalled Out on Tesla’s Electric Highway, and as the title suggests, was not favorable to Tesla. According to Tesla CEO Elon Musk, a well-known entrepreneur, Broder’s review was, amongst other things, “bogus.” Not one to shy away from the spotlight, Musk took to the web to prove he was right.