test drives

Five ways to consolidate the automotive purchase journey

There’s not much you can’t buy online these days. However, one purchase that will remain bricks-and-mortar for the foreseeable future is the automobile (unless you’re Volvo or Tesla).

The process of buying a car is split, just like an online purchase, in two phases: initial research and the purchase.

The difference here is where it happens. The first, for most consumers, happens online. The second does not, and that’s where digital marketers begin to pull their hair out.