What will Google’s paid search ads look like in 2014?

Google is constantly testing and tweaking its search results pages and presentation of ads, with the aim of better UX and of course, monetising its pages more effectively. 

The two are not mutually exclusive, as the better the user experience, the more people are likely to use it and therefore attract advertisers and clicks. 

Dr Peter J Meyers, Marketing Scientist at Moz, has been keeping tabs on tests carried out by Google, and he has some very interesting predictions of what the SERPs will look like next year. 

His article on Moz.com looks at a number of changes, including the knowledge graph and greater use of boxed results, but I’ll be focusing on changes to the appearance and placement of PPC ads.