text links

Banners, buttons and text links: an experiment in conversion

Much is written about conversions from various types of page real estate, but few share that data.

Working with the team at Live Casino we have spent the past 12 months looking at how different call to actions affect click through and uncovered some interesting findings around changing behaviours in how we react.

Is click-through banner advertising on the decline? Is a button better than a text link? All of this and more is answered below.

The bad science of ‘link exchange’ emails

Most days my inbox includes at least one ‘link exchange’ or ‘text link purchase’ request, often camouflaged by an inaccurate subject line. Emails relating to link swapping and link buying come in various shapes and sizes, from the aggressive to the ever-so-slightly embarrassed. 

I always ignore these emails as I don’t sell text links, and I don’t think much of reciprocal linking, but also because the messaging is so poor. There are probably 10 common email templates in circulation, as many of these sucky ‘link requests’ look very similar. They tend to be a combination of bad science, fake charm and dodgy grammar.

Here are some real world examples of ‘link request’ emails so you can see what I mean…