Text Marketing

48% of consumers would respond to offers via SMS

Almost half of UK consumers (48%) would be quite likely or highly likely to respond to text offers if they were sent to them from a company they had purchased from.

A further 49% claim that they would be quite or highly likely to opt in to join a text offer list.

The findings come from a survey of 1,368 consumers by Text Marketer, which also found that 68% of people would be open to receiving special offers via text message.

In reality these numbers seem quite high as text spam can be a major irritation, and it’s important to bear in mind that statistics that predict future behaviour should be treated with caution.

Did you ChaCha with “Angels and Demons”?

What’s the appeal of entertaining mobile answer services? For example, were you one of the almost North American 500 mobile ChaCha text questioners wanting to know the running time for “Angels and Demons”?  If so, why?  Are we so busy that we would choose a movie based on its running time?

The nifty thing about ChaCha (tagline: ur mobile bff) is it isn’t mobile-only.  You can visit the website to query the types of questions submitted and read the responses.  Following, are some of the more interesting queries about “Angels and Demons”: