262966 spells A-M-A-Z-O-N on your dialpad. It’s the shortcode for TextBuyIt, the online retailer’s new SMS shopping system.
Just type what you want – iPod Nano, for example, text it to that number and numbered search results appear on your handheld device’s screen. Respond with the number of the item you want, respond to the prompt for your email address and postal code, and you’ll get a call from Amazon to complete your purchase.
It’s all so instantaneous, except for the waiting for it to arrive in the mail part.