Is social media a boon or a pain for transport providers?
Lucy Whitehead of TfL spoke at Hootsuite’s premier Connect event in London.
For those not as London-centric as I, TfL is Transport for London, and it controls pretty much all transport in London (funnily enough).
In fact, Lucy said that the only way TfL couldn’t impact on a journey across the English capital is if it was undertaken by helicopter, roof to roof.
The theme of Lucy’s talk was the size of the task (and opportunity) for TfL on social media, and how it uses the various platforms to try to inspire a ‘bit more love’ in, let’s be honest, some easily disgruntled commuters.
Let’s look at some of the key points. And yes, we will get to the toilet escapology in due course!