Using a second screen while watching TV is now the norm for most consumers, whether it be a laptop, smartphone or tablet.
Gone are the days of sitting glued to the screen for an entire episode of EastEnders or tolerating ad breaks, nowadays viewers have other options if the action on-screen is a tad dull.
Our recent report, The Multi-Screen Marketer, shows that 52% of respondents that own a television and computer are likely to be using another device while watching TV. This rises to 60% among smartphone owners.
The Olympics is the perfect opportunity for brands to grab viewers’ attention with second screen apps as people will be hungry for updates and stats from other events while watching the live action on TV.