The Daily Mail

The Daily Mail beats rivals to achieve most pins on Pinterest

As readership and ad revenues continue to decline, national newspapers are searching for new ways to attract visits to their sites and monetise content.

Social media has proved to be a great source of traffic, with The Guardian predicting earlier this year that Facebook would soon drive more visits to its site than search.

Furthermore, many publishers use social blogging platform Tumblr to extend their audience by sharing their most interesting short-form content.

So it’s not surprising to find out that many of the UK’s top newspapers have also established Pinterest accounts.