the digitals

Announcing The Digitals 2014 winners

Last night we announced the winners of The Digitals awards, which celebrated the best of digital marketing and ecommerce. 

At an awards ceremony at Tobacco Dock, compere Michael Underwood announced the winning entries. 

Here’s the full list…

Announcing The Digitals awards shortlist

So, after reading through more than 700 entries, we have decided upon a shortlist of 189 for our Digitals Awards

All entries were judged during the first phase by Econsultancy’s internal staff then sent to our external judges, comprised of some of the finest minds in digital marketing and ecommerce. 

The judges work at firms such as John Lewis, Sky, Selfridges, BBC, Oxfam and more (You can see the full list here). 

There have been some really fantastic things going on in digital in the past year or so, and the shortlist represents real innovation and best practice in our industry.

Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).

In no particular order, here are the shortlisted entries…

Can you beat last year’s winners of The Digitals?

Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world.

It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team’s finest work to the global digital and ecommerce community. Just click here for the entry form.

Perhaps you need some extra encouragement? A challenge, if you will. 

Here I’ll be taking a look at last year’s winners, highlighting their triumphant victories and throwing down the gauntlet in order to see you puff up your chest, roll up your sleeves, remove your spectacles and say, “Oh yeah! Well we’ll see who’s the best!”

Here are last year’s most impressive victors. Now show them who’s boss.

Five highly effective search marketing campaigns from The Digitals

Search marketing is a tried and trusted digital marketing channel, which is why Google can rely on making several billion dollars each quarter.

Both SEO and paid search can result in huge gains when done right, so it takes something special for a campaign to stand out from the crowd.

If you’ve been involved in a search marketing campaign that you think is worthy of an award, then enter it into The Digitals, Econsultancy’s annual awards celebrating excellence and innovation in digital marketing.

To give you some inspiration here’s a round up of five entries we received last year…

Six inspirational B2B case studies from The Digitals

It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in.

The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.

You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best B2B case studies we received in 2013.

For more advice on how to write your entry, read David Moth’s 10 tips for writing a stand out awards entry for The Digitals.

10 tips for writing a stand out awards entry for The Digitals

As deputy editor at Econsultancy I’m occasionally called upon to help shortlist the many excellent entries we receive for our annual awards, The Digitals.

The consistently high quality of the entries makes it a very difficult job, but it’s made even trickier when submissions are written in such a way that it’s difficult to understand what the campaign actually achieved.

That’s my diplomatic way of saying that some of the entries we receive are poorly written.

And obviously if the judges struggle to comprehend a campaign’s objectives and outcomes, it will negatively impact it’s chances of winning any accolades.

Ten barriers to innovation in digital marketing (and how to beat them)

Every business wants to be seen as innovative, as leading the market with new ideas and practices that help increase KPIs, but actually implementing a spirit of change can be a real challenge.

Last month we hosted our Future of Digital Marketing (FODM) conference in London, and had a chance to ask some of our speakers which obstacles businesses faced, and how they might overcome them.

Seven innovative new technologies set to revolutionise marketing

“There must be an easier way.” Lots of great ideas have been born from that simple phrase, and judging by the entries to The Digitals Innovative New Technology category, it’s not a trend that’s set to die down at any point soon.

From collecting multiple device data to search optimization, getting all your marketing ducks in a row is hard work. Here are seven new technologies set to make your life a little easier in future…

#TheDigitals: What are the most important digital trends for 2013?

https://assets.econsultancy.com/images/resized/0003/3725/digitals_banner_gplus-blog-half.pngThe Digitals are all about finding the companies and individuals who are redefining the marketing landscape, so who better to ask about the future of marketing and ecommerce than The Digitals Shortlist?

We’ve rounded up some of our favourite comments from nominees covering the biggest digital trends of the year, and asked them to tell us which companies and products are capitalizing on these… 

Announcing The Digitals awards shortlist

https://assets.econsultancy.com/images/resized/0002/8488/thedigitals_2-blog-half.png

So, after reading through a whopping 850+ entries, we have decided upon a shortlist of 156 for our Digitals Awards

All entries were judged during the first phase by Econsultancy’s internal staff then sent to our external judges, comprised of some of the finest minds in digital marketing and ecommerce. 

The judges work at firms such as House of Fraser, John Lewis, Poke, Santander, LBi. BSkyB, Samsung and more (You can see the full list here). 

There have been some really fantastic things going on in digital in the past year or so, and we believe that the shortlist represents real innovation and best practice in our industry.

Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).

The winners will be announced at our Awards night on June 27…