General Electric may be a large consumer brand, but the company also manufactures large groups of products that the average citizen will never purchase (like aircraft engines). That doesn’t mean the company wants to keep people in the dark about its different business ventures. It’s just a bit harder to communicate why people should care about something like air traffic control.
To help create that dialogue, the company has hired Barbarian Group. And today the agency launched The GE Show, a new series of videos and rich content meant to elucidate the ways that GE products improve people’s daily lives.