The Kelsey group

Online advertising is the ‘new normal’ for small businesses

The recession may have cut advertising budgets, but at least for small business owners, more of their dollars are going online.

According to new findings from research firm The Kelsey Group, small businesses are spending more money on online advertising than traditional media for the first time ever. But while they’re spending more online, they’re spending less overall. And that’s not going to change. Dollars lost to the digital space won’t be returning when the recession ends.