Is the global economy back on track? There’s probably no question more capable of sparking a heated debate. But if the optimism of marketing directors in the UK is any indication, things are getting better.
According to the Royal Mail’s second annual confidence tracker poll, conducted in partnership with The Marketing Society, found that a third of the UK’s top marketing directors anticipated an increase in marketing spend in the second half of 2010. More importantly, only 13% of those polled expected their budgets to be cut.