the next big thing

Platform before strategy: the Wall Street Journal teams up with Foursquare

Is Foursquare the next consumer internet startup that’s on the verge of
making a big mainstream splash? A growing number of print publishers
seem to hope it is and are in turn aligning themselves with the young
company.

Recently, I detailed the Financial Times’ initiative with Foursquare,
which will give certain Foursquare users the ability to access FT.com
without a subscription at no cost for a limited time.