The Rolling Stones

How The Rolling Stones use Facebook, Twitter, Pinterest and Google+

It’s time again for us to shine a light on how one of the world’s biggest brands use the four main social networks.

However unlike in previous weeks when we’ve focused on consumer brands such as Coca-Cola, BMW, Red Bull and Nike, this week the subject is The Rolling Stones.

The Stones are obviously very different from the other brands we’ve looked at in that they have a dedicated, global fan base, but they’ve still got to try and maximise their revenue by flogging concert tickets and merchandise.

With ticket prices what they are this is no easy task, particularly when targeting younger fans who won’t be as familiar with the band as older generations.

But social media allows them to bridge this gap to an extent and make the wrinkly rockers appear relevant and in tune with younger audiences.

So to find out exactly how they’re doing it, here’s a look at how The Rolling Stones use Facebook, Twitter, Pinterest and Google+…

Rolling Stones’ teaser campaign for Hyde Park gig reaches 28m Twitter users

Seventy-year-old men aren’t typically the kind of people you would expect to be enthusiastic Tumblr users, but then most 70-year-olds don’t have the same marketing nous as The Rolling Stones.

The world’s biggest rock band announced new tour dates in the US and London’s Hyde Park yesterday following a week-long teaser campaign across Facebook, Twitter, Tumblr and Instagram.

The campaign centred around the hashtag #StartMeUpWednesday and the band’s official social channels posted numerous images of billboards across the US that included lyrics from their best-known songs.

GRRegory, the band’s new gorilla mascot, also made vague comments on Twitter about the fact that “something’s coming”.

But was the campaign a success? To find out I asked social communications agency 1000heads to monitor conversations on Twitter that used the official hashtag in the run up to the big announcement.