The future of voice search: 2020 and beyond
What does the future hold for voice search? If you search the web for these words – or a version of them – you’ll encounter no shortage of grand predictions.
What does the future hold for voice search? If you search the web for these words – or a version of them – you’ll encounter no shortage of grand predictions.
As human beings, we use our voices for conversation. When we interact with voice interfaces, therefore, our natural instinct is to apply the same rules that we would to a human conversation.
We expect to be understood, but more than this, we expect the entity we’re conversing with to remember the history of our conversation and understand the context of any following remarks.
Welcome to the second part of our state of voice search in 2018 series.
In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so.
The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.
At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?