The Telegraph

Do publishers’ paywalls kill sociability?

If one of the things we’ve learnt so far within digital marketing is that becoming more social is a key ways to succeed, does the installing of a paywall on newspaper run websites effectively mean ‘killing’ their shareability?

The most topical example of this is The Sun’s recent introduction of its subscription service. Named Sun+, this has attracted 117,000 subscribers to its £2 a week service in approximately three months.

With The Times, The Telegraph, Financial Times all having already installed paywalls at various points in their online existences, with varying degrees of success, has this made a difference to how their material is shared?

Do they even care? If they are making enough money from subscribers, then perhaps the volume of traffic is unimportant to them.

Within your own social circles, will followers of your channel be annoyed that you’re posting a link to something they need to pay for? This obviously introduces a whole new argument about the value of content, and whether it should be free or otherwise.

Our editor-in-chief Graham Charlton (pictured above) took an in-depth look at The Telegraph’s metered paywall in his article earlier in the year, so let’s take a look at the other newspaper paywalls and attempt to shed some light on the questions raised.

Apps and free trials: Has The Telegraph got it wrong?

The Daily Telegraph released its iPhone and Android smartphone apps earlier this month, offering users a free one-month trial of its new service.

Users who sign up can access news content, live financial data and video and picture galleries.

The Telegraph has achieved successful engagement levels on its iPad app so it makes sense to add smartphone apps to its portfolio.

The apps cost £1.99 per month following the free trial, which is similar to pricing models offered by other publishers.