The Value of Social Media Report

The value of social media: unicorn or horse?

value of social mediaThe majority of marketers are experimenting with social media, and plan to do more of it. Even if they don’t really understand what they’re doing, how to reconcile strategy with tactics…or how to measure ROI and results.

But can you blame them? Social media marketing is evolving at warp speed, and the marketers who showed up at the presentation of Econsultancy’s Value of Social Media Report in San Diego yesterday seemed to take a great deal of solace in learning that they aren’t alone in being at the same time bedazzled and befuddled in the face of so many new marketing channels and challenges.

The report, based on a survey of over 400 client-side marketers and agencies, was undertaken in conjunction with OMS.