The xx

Six bands or musicians embracing app technology

Bands and musicians who consider themselves at the forefront of technology are beginning to use app software as a way to engage with a now almost entirely digital orientated audience.

Bjork’s beautifully immersive Biophilia app, released in 2011 to tie into her album of the same name, paved the way for new technology to enhance the listening experience, however it’s taken a couple of years for fellow pioneers to use the same technology to a similarly high standard.

With a few artists recently announcing new apps to accompany their forthcoming releases, lets take a look at some of the more interesting examples, beginning with the trendsetter:

Can Calvin Harris and The xx use mobile apps to drive record sales?

The music industry has been in decline for a number of years, with the finger of blame pointed squarely in the direction of the internet and illegal downloads.

Digital revenues from iTunes and Spotify have plugged the gap to some extent, but things certainly aren’t what they used to be.

As part of this shift towards using digital to drive record sales, last week Calvin Harris and The xx both launched mobile apps to promote their new albums.

The apps are available on iOS and Android, but offer very different functionality.

I tried both of them out on Android to see whether they stand a chance of boosting record sales…