Could Facebook’s creepiness factor scare off marketers?

Facebook’s changing approach to privacy has been well documented. But things could get more serious if marketers get cold feet about instant personalization.

Facebook’s early missteps with behavioral tracking have angered many consumers, but if marketers fail to take advantage of the company’s new preference sharing tools, it could all be for naught. 

According to Wired, shopping search engine Thefind has decided to avoid Facebook’s tracking technology — for fear of aggrevating users. Could others follow?