This American LIfe

This American Life increases donors with mobile payments

Mobile donations have been a hot topic ever since they were used by The Red Cross and others to collect large sums of money to help with earthquake relief efforts in Haiti. But disaster relief is not the only sector that can benefit from the ease of use of mobile payments and donations.

Popular radio show This American Life used mobile donations at the end of last year to double the number of donations brought in to fund their free podcast. And while that boost may not have been significant on the show’s bottom line, the success of the program shows how much easier mobile makes it for consumers to give small sums of money.