User reviews come in many shapes and sizes, but typically people either love or hate a product. It’s normally a simple black and white issue, as few people bother to leave reviews for mediocre products.
It turns out that this either/or thinking is plain wrong, and there is a third factor to consider: irony. And tongue in cheek reviews stand a better chance of going viral, at least judging by the success of the Three Wolf Moon T-shirt.
The t-shirt, which features three wolves and one moon, has become one of the top sellers on Amazon, thanks to some classic one-liners and other more detailed reviews, with most written with an industrial-sized dose of irony.