Europcar comes top in rental car website usability study

In 2012 there were 2.5m rental vehicles in the UK and the industry is estimated to be worth £12bn per year.

So there’s clearly a huge opportunity for car rental companies to make a lot of money.

The most popular businesses in this sector are Europcar, Alamo, Budget, Thrifty Car and Van Rental, National Car Hire and Hertz, but as each is essentially offering the same product, customer experience is an important way for them to differentiate themselves from the competition.

To this end, a new Qubit benchmark examines the onsite effectiveness of each of these brands by focusing on the three main stages of the customer journey – find, choose and buy.