A sense of urgency and fear of loss are powerful sales drivers in ecommerce.
Undecided shoppers can be encouraged to make an impulse purchase if they think they’re in direct competition with other people for a product that has limited availability.
I recently rounded up 11 examples from ecommerce sites that use stock levels to create buyer urgency, but that’s by no means the only tactic available.
Here is a range of other techniques used by well known brands that can prove to be very effective in driving conversions.
And just to clarify, I’ve intentionally avoided group discount and flash sale sites (e.g. Groupon) that are built around scarcity and deadlines.