What happens when you start a group on Facebook and two weeks later,
you have over 180,000 members? If you’re 21 year-old Tiffany Philippou,
the creator of the hit Facebook group Secret London, you do the
entrepreneurial thing: try to parlay your Facebook popularity into a
bona fide startup.
After a 48-hour crowdsourcing marathon during which more money was spent on
food and liquor than on design and development, Secret London was
reinvented and launched as a standalone online community.