Tiger Beer

How Singapore’s Tiger Beer is going global over Chinese New Year

Chinese New Year (abbreviated to CNY) is a very important holiday throughout East Asia.  

Ethnic Chinese have a significant footprint in many countries in the region, so this time of year is filled with traditional music, decorations, and, of course, CNY-themed ad campaigns.

But despite the enormous cultural significance of CNY in Asia, the holiday has not caught on as much in the West.