A survey conducted by Econsultancy way back in 2011 found that three quarters of travel research takes place online.
It’s likely that this number has increased since then, however many travel sites are still lagging behind when it comes to the online user experience.
In Europe budget airlines are finally waking up to the fact that passengers expect websites to offer a decent UX, with easyJet and Ryanair both taking steps to upgrade their desktop and mobile platforms.
But is the same true in APAC? To find out, I searched for flights with several low cost airlines, including AirAsia, TigerAir, Jetstar and Firefly.
Read to find out what I discovered, or for more on this topic read Econsultancy’s State of Ecommerce in South-East Asia Report.