Among the many challenges businesses face while creating an optimised experience for smartphone users is how to deal with mobile copywriting.
It’s not simply the case that sales copy or product descriptions that were created for a desktop site can be copied and pasted onto a mobile site.
The context and use case is entirely different and the copywriting needs to reflect those conditions.
The situation is made more difficult for sites that use responsive design, as the copywriting has to be suitable for all screen sizes. However that’s something I’ll address in a future post.
At the moment I’m more interested in how to write for sites and apps built specifically for smartphone users.