After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Instagram has traditionally dominated the influencer marketing industry.
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chinese tech scene.
Short-form video app TikTok seems to have taken the world by storm.
This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the […]
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started.
TikTok, a Chinese short-form video app known as Douyin in its home country, is exploding in popularity in the West.