Digital Shift Q3 2020 Webinar
July 23rd, 2020 | 11:00am BST, 6:00pm SGT
As usage soars, what are social media platforms doing to help support and inform users
As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
Getting started with TikTok: A guide for marketers
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Can TikTok rival Instagram for influencer marketing success?
Instagram has traditionally dominated the influencer marketing industry.
How TikTok owner ByteDance rose to become China’s second-biggest digital ad player
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chinese tech scene.
TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
The best digital marketing stories in China: May 2019
This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the […]
The best social media stories & campaigns from February 2019
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started.
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Is TikTok the next Vine, or something bigger?
TikTok, a Chinese short-form video app known as Douyin in its home country, is exploding in popularity in the West.