Tim Armstrong

AOL investors choose to stay the course

AOL’s shares may be up significantly in the past several months, but the company’s future is far from certain.

Under CEO Tim Armstrong’s reign, the company has invested heavily in content. Last year, it purchased The Huffington Post for $315m and the year prior, it paid eight figures for popular tech blog TechCrunch. The company’s tab for its homegrown Patch reportedly stands at more than $150m, with profitability nowhere in sight.

AOL turns to Yahoo’s ad exchange to move inventory

How to compete with Google in the display advertising space? Late last year, three unlikely allies, Yahoo, AOL and Microsoft, forged a pact that would allow each company to sell certain display ad inventory for the others.

At the time, Yahoo and Microsoft decided to use different ad exchanges, while AOL remained undecided.

AOL asks editors to do marketing and ad sales

In 2007, Tim Armstrong was the head of Google’s North American ad sales, making him one of the company’s most important and powerful executives.

He was also very interested in local content, and disappointed by the lack of information about his hometown, helped start Patch Media, a company dedicated to building a network of local news and information.

After Armstrong became CEO of AOL in 2009, AOL purchased Patch and started funneling money into the network with plans to establish a footprint in hundreds of cities.

AOL and The Huffington Post: you’ve got fail?

Yesterday’s surprise announcement that AOL is buying The Huffington Post for $315m sent shockwaves through the blogosphere.

The deal is not only one of the biggest in the consumer internet space
in the past several years, it’s one of the biggest online publishing
acquisitions ever involving a ‘blog‘.