Time Inc. News Corp. Hulu

Hulu for magazines is a Hail Mary pass, but it could help change the game for publishers

Five major publishers announced plans this week to create an industry-standard platform to present their work digitally. The idea is enticing for companies that have seen their publications bleed revenue in recent years, and while a publisher supported platform may not be a winning business model, it could have a side benefit: lobbying Apple and Amazon for better revenue sharing terms in their digital stores.