Time Warner

TV Everywhere has a lot to learn from Hulu. Not that it will listen.

Network television is moving forward with TV Everywhere, its plan to move television content online, but it looks like there are more than a few aspects of television broadcasting that executives are not willing to forgo — namely the ad load.

At the Cable & Telecommunications Association for Marketing Summit in Denver this week, cable executives made it clear that TV Everywhere will not be a “Hulu for cable.”

And why would it be? Hulu works.

Comcast will unroll not quite TV Everywhere by year’s end

Comcast’s version of “TV Everywhere” is going to be rolling out soon, but rather than complete television programming streaming everywhere, it’s starting to look more like “Some TV on a computer. Near your TV.” The company’s CEO announced that their online video service will launch later this year. But it will take awhile for Roberts’ vision of “pay once, consume anywhere” to come to fruition.

For starters, Comcast can only authenticate viewers in their own homes at launch.

Comcast brings its advertising everywhere

Television networks are desperately trying to bring their ad dollars  from television onto the web. And Comcast’s new strategy to earn ad dollars online is to simply shift put all of its content there.

A new partnership with Time Warner, called TV Everywhere, is bringing Comcast content online for their television subscribers. But while TV viewers might be glad to see that content on the web, they will be less enthusiastic about the fact that it comes with all of the network’s television commercials.

People are willing to pay for online video

The free online ad supported video segment may be growing, but new research shows that people are willing to pay for their online video.

According to a report by Boston-based Strategy Analytics, paid-for video is expected to grow faster than free ad-supported video over the next several years, at a rate of 39% annually, compared to 37% for free video.

That’s good money if you can get it. But it will be a hard sell to get people to pay for things they get now for free.

Comcast to offer free content online — to paid subscribers

Comcast and Time Warner are pairing up to offer more of their content for free online — to people who already subscribe to their cable channels on television. Starting in July, the cable companies will let a group of about 5,000 subscribers access that content online.

The new model will make it harder for people to access television content online for free. And while cable companies will not yet be able to monetize online viewing as profitably as they do offline, the migration of their content online should help them get a foot in the door for charging for that content down the road.

Good for advertisers: Time Warner scraps bandwidth metering

bandwidth meterTime Warner’s recently scrapped plans to bill consumers for bandwidth consumption based on effectively metering their usage isn’t just the victory for subscribers touted by the media, it’s also a coup for advertisers.

The company had planned to roll out metered bandwidth pricing in Rochester, NY; Greensboro, NC; San Antonio and Austin, TX. Customers who exceeded the monthly usage cap could, under the plan, be subject to steep overage charges — not unlike mobile phone owners who exceed their monthly voice or text message allotments.

Politicians, as well as consumers, raised their voices in opposition to the plan, which TW finally abandoned — at least for now.

This comes at a time when  bandwidth consumption is steadily increasing, particularly with the rise of online
video. But it’s not just consumers who stand to lose in the face of bandwidth caps. Advertisers and publishers have a horse in this race, too.

AOL: you’ve got a new CEO

AOL has seen better days. It has never been able to replicate its high-flying act of the 1990s and under Time Warner, at times it seems to have barely managed to stay above ground.

It was time for a change and yesterday it got one as soon-to-be-former Google Senior Vice President Tim Armstrong was named chairman and CEO of AOL.