Tina Whitfield

When did advertising become more important than published content?

An incident happened last week — I tweeted a caustic expletive directed at DoubleClick knowing that only my tribe would read the invective. What realization occurred that would have me throw political correctness out the window? It was the moment when I realized DoubleClick behaved as if their advertising was more important, perhaps more desirable, than the actual published content that I had clicked to experience. Or, maybe the ad platform/producer just isn’t aware of how their technology rubs up against other technologies…

Did you ChaCha with “Angels and Demons”?

What’s the appeal of entertaining mobile answer services? For example, were you one of the almost North American 500 mobile ChaCha text questioners wanting to know the running time for “Angels and Demons”?  If so, why?  Are we so busy that we would choose a movie based on its running time?

The nifty thing about ChaCha (tagline: ur mobile bff) is it isn’t mobile-only.  You can visit the website to query the types of questions submitted and read the responses.  Following, are some of the more interesting queries about “Angels and Demons”: 

Wolfram Alpha – Thank You

Wolfram Alpha is disruptive revolutionary technology.  I envision the next step to be simple: a web enabled and wireless carrier supported scientific calculator.  This will hyper-drive math and science education and will open up science and discovery. 

Does mobile need an enterprise app store?

Are marketers including enterprise mobile applications in their media
planning?  Are deals to be done with big companies that have big B2B
brands and their own micro -ecosystem?  If you haven’t thought
enterprise yet, it’s time to do so!

Look down from 40,000 feet and you will see two vertical channels for
selling mobile phones: enterprise consumers and everyone else.  The
enterprise consumer acquires the mobile phone by purchasing the device
from the market or receiving it from the I.T. department.

Mobile marketers need to rattle telecom cage

screen mobileTina Whitfield believes there is one secret to unlocking mobile marketing success. That secret is accessing the treasure trove of customer data stored by wireless carriers and handset manufacturers.

As CEO of Equis Global, and veteran of several digital marketing companies, Whitfield says she is trying help brands bridge the gap between what they think mobile customers will interact with and what data shows they will interact with.