tivo

Can Grasshopper combat the scurge of ad skipping? Unlikely.

For all the obvious reasons, television networks are desperate to find a solution to the dreaded practice of commercial fast forwarding. And now, Grasshopper has proposed a solution. The phone systems company has released a new ad designed to penetrate the psyche of fast forwarders by leaving the image of its mascot in the center of the screen for the entirety of its ad.

If Grasshopper wants people to recognize its mascot, these ads are great. But remembering the brand is a different story completely.

Blip.tv: It’s all about the distribution

A major inhibitor to video revenues online so far has been audience size. Despite advances in the quality, quantity and length of videos on the web, most people aren’t watching them. To date, 99% of all video viewing is still happening in front of television sets.

But online video network blip.tv is looking to get bring its content where the audiences are. Today the
company announced a partnership with YouTube, Tivo, Verizon and Vimeo
among others to get more of its content around the web and to
television sets.

The company has long been working to distribute its content across as many platforms as possible. And today’s announcement marks a big jump in the size of the company’s footprint. That strategy is the key to the success of blip — and the online video marketplace.

GoDaddy wins Super Bowl

Have you heard? Sex sells.

At least it invites repeat viewings. Which is how GoDaddy’s “Enhanced” spot starring Danica Patrick and her pet beaver, ranked #1 as the most-(re)viewed Super Bowl spot on TiVo.

Ms Patrick and her beaver beat out the bells-and whistles contender, the first-ever 3D TV spot for “Monsters vs. Aliens,” which didn’t even crack the top 50. The ad did require consumers to snag a pair of free 3D glasses to get the full effect.

Beverage spots are always big on game day, and usual suspects Coke and Pepsi made the top 10 list, but Bud Light did so an impressive two times.