For all the obvious reasons, television networks are desperate to find a solution to the dreaded practice of commercial fast forwarding. And now, Grasshopper has proposed a solution. The phone systems company has released a new ad designed to penetrate the psyche of fast forwarders by leaving the image of its mascot in the center of the screen for the entirety of its ad.
If Grasshopper wants people to recognize its mascot, these ads are great. But remembering the brand is a different story completely.