tommy hilfiger

11 useful examples of copywriting for product recommendations

All ecommerce sites could benefit from having product recommendations, with research showing that they can potentially increase revenue by up to 300%, improve conversions by 150% and help boost the average order value by 50%.

However, the precise format varies from site to site and should be tested to make sure it’s converting the maximum number of customers.

The copywriting needs to fit with the brand identity and it’s also important to strike an emotive chord and pique the customer’s interest.

This isn’t an easy task considering the fact that you generally only have room for about three or four words, but there is still a great deal you can do with the limited space.