Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content?
The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience.
That’s where James Welsh comes in. He has built a search / suggestion tool based around my table, and it works surprisingly well. I thought I’d introduce it, as well as a few other tried and tested content idea generators. They will help you brainstorm ideas.
So first, onto the tools (click on the screenshots to access them), but be sure to read the section underneath on advanced idea generation. Dan Shure’s post is a tremendous resource for those of you prepared to go the extra mile. The tip I have focused on should save you a lot of time.