Despite rising to become the number three social networking site in the US, Pinterest has failed to capture the imagination of the UK public in the same way.
While around 12m people are busy pinning images in America, on this side of the Atlantic it only has around 200,000 users, although that number is on the increase.
So why should brands bother to take notice? Well, there is evidence to suggest that Pinterest users are more likely to be in ‘shopping mode’, and are worth more than visitors from Facebook or Twitter.
And while these are anecdotal cases rather than a proven trend, it generally pays off if brands are ahead of the trend testing out new ideas rather than coming to the party late.
So with this in mind, I looked at which of the top 10 UK online retailers (based on the ExperianHitwise top 50 list) are using Pinterest as a marketing tool…