Pinterest’s rapid rise in popularity means it is now the third most popular social network in the US after Facebook and Twitter.
As such, marketers can’t afford to ignore it; particularly as evidence suggests that its users convert at a higher rate than those from the bigger social networks.
To see whether brands are taking Pinterest seriously as a marketing tool, I looked at which of the top ten retailers have Pinterest accounts and how they are using them.
One of the main problems when searching for brands on Pinterest is the number of fake accounts that exist. For example, there are around 12 different accounts that purport to be for Amazon.