top tips for email marketing

Email marketing: getting it right and read

Long ago, emails were text. No formatting, images or attachments. For alternative fonts, different colours and other spectacle, you turned to web pages.

Then design options began to seep into emails. Gone was the uniform text, now one could choose between colours and other layout options.

With time, HTML emails grew popular, and for a while it seemed as if the walls between web pages and emails were thinning.